What Make You Feel Beautiful Always-on Campaign & Photo Direction

Challenge

Walgreens' beauty platform needed a campaign presence and image library with enough range and resonance to sustain an always-on effort throughout the year.

Solution

Led the art direction on the campaign and a dedicated beauty library shoot, letting image concept testing shape the creative strategy. Rather than guessing what would resonate, the work was informed by what the audience actually responded to, then built to last across digital, social, in-store, and beyond.

Impact

Among the highest brand recognition ever recorded for Walgreens beauty advertising. The kind of result that confirms creative instincts and data can work together beautifully.

Role: Photo Art Director & Art Director

Print advertising for What Makes You Feel Beautiful

Screen Shot 2023-02-20 at 12.42.36 AM.png

Screen Shot 2023-02-20 at 12.45.43 AM.png

Screen Shot 2023-02-20 at 12.43.19 AM.png

Screen Shot 2023-02-20 at 12.42.52 AM.png

Screen Shot 2023-02-20 at 12.46.53 AM.png

Screen Shot 2023-02-20 at 12.46.45 AM.png

Screen Shot 2023-02-20 at 12.46.29 AM.png

Screen Shot 2023-02-20 at 12.46.16 AM.png

Screen Shot 2023-02-20 at 12.50.41 AM.png

Screen Shot 2018-07-21 at 3.22.17 PM.png

Screen Shot 2023-02-20 at 12.52.38 AM.png

Screen Shot 2023-02-20 at 12.51.26 AM.png

Screen Shot 2023-02-20 at 12.51.04 AM.png

Screen Shot 2023-02-20 at 12.50.18 AM.png

Screen Shot 2023-02-20 at 12.44.24 AM.png

Screen Shot 2023-02-20 at 12.44.36 AM.png

Screen Shot 2023-02-20 at 12.44.44 AM.png

Screen Shot 2023-02-20 at 12.44.51 AM.png

What Makes You Feel Beautiful library shoot

Creative Direction: Cari Gunsberg

Photo credit: Terri Doyle