Valentine’s Day Campaign

Challenge

Reframe a seasonal retail moment to spotlight Walgreens' convenience services in a way that felt fresh and genuinely useful, not purely promotional.

Solution

Led creative direction on a new concept built around a versatile, dynamic headline system. Defined the strategic creative approach and shaped execution across landing page, digital weekly ad, banner ads, and social — all built to communicate speed and ease right when customers need it most.

Impact

Met all KPIs and was well-received across the organization. A seasonal campaign that punched above its weight.

Role: Creative Director