Lifestyle Photo Direction

Challenge

Build a versatile health and wellness image library that could flex across campaigns, categories, and seasons without feeling stock or generic.

Solution

Over my tenure at Walgreens, I led the art direction across four distinct lifestyle shoots with multiple photographers. Each shoot was an intentional evolution, with casting, styling, and composition always informed by where the brand guidelines lived at that moment in time. The library grew with the brand, and the work was ultimately adopted internally and by agency partners as the creative standard for health and wellness storytelling.

Impact

Photography that didn't just support campaigns. It became the visual language of the brand.

Role: Photo Art Director/Creative Director

Health & Wellness | Shoot 1

Photo Credit: Charles Gullung

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Health & Wellness | Shoot 2

Photo Crecit: Sasha Gulish

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Health & Wellness | Shoot 3

Photo Credit: Christa Renee

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Health & Wellness | Shoot 4

Photo Credit: John Haynes

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