Social & OLV

Challenge

Extend brand campaigns into video and social with the same creative intentionality as large-scale productions, often with lean timelines and tighter resources.

Solution

Creative directed and art directed a range of OLV and social content spanning private label, delivery services, seasonal campaigns, and health awareness. Set the creative tone for each effort and ensured the work felt cohesive with the broader brand, not like an afterthought.

Impact

The Veterans Day social video became one of the most-viewed assets in Walgreens social history. Veterans noticed — the tone earned genuine appreciation from the community it was made for.