myWalgreens Health Access™ Identity & Launch

Challenge

A brand new product needed an identity built fast. The design had to feel distinct from the existing loyalty brand while remaining trustworthy and deeply personal.

Solution

Creative directed a fresh visual identity built around the idea of personalized health, because no two health journeys look the same. Led the strategy, shaped the identity system, and oversaw delivery across landing page, homepage ad, email, portal design, curated portrait photography, and brand guidelines.

Impact

A product launch that arrived with a complete, considered creative identity and gave Walgreens a new way to show up in the health space with confidence.

Role: Creative Director

myW loyalty program

Portraits curated for target audiences