Beauty On-Location & Studio Photo Direction

Challenge

Create a deep, reusable beauty image library capable of supporting multiple campaigns across seasons — modern and confident without feeling unattainable.

Solution

Art directed four beauty shoots across studio and on-location environments over my tenure, each shaped by the brand's evolving visual standards. Worked with diverse talent and built a library that powered campaigns from What Makes You Feel Beautiful to Birchbox and beyond. Great photography doesn't just support a campaign. It becomes the campaign.

Impact

The imagery was adopted across internal teams and agency partners, becoming the go-to visual reference for beauty at Walgreens.

Role: Photo Art Director