BirchBox X Walgreens IDENTITY & Launch

Birchbox and Walgreens partnered to to bring beauty discovery to our customers with a new store format that was exciting and delightful way for customers to have a hands-on experience, including more prestige beauty brands never before offered at Walgreens. It was blend of two brands in a shop-within-a-shop environment. The challenge was to announce Birchbox has arrived at Walgreens in a big way. And to show its fun and easy for customers to discover premium brands and personalized beauty in a casual, inspiring environment. For this launch I was able to concept and art direct the marketing store tactics and three shoots to create library of beautiful imagery for custom content.

Role: Photo Direction & Art direction